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Understanding the Dynamics of the Value Chain

Ebook from IG Library ; In his 1985 book, Competitive Advantage, Michael Porter introduced the concept of the value chain and described it as 'a systematic way of examining all activities a firm performs and how they interact, (necessary) for analyzing the sources of competitive advantage,'...

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Hlavní autor: Mawhinney, John
Další autoři: Presutti, William
Médium: Kniha
Jazyk:Undetermined
Vydáno: Business Expert Press 2013
Témata:
On-line přístup:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38438
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