Belief Systems, Religion, and Behavioral Economics Marketing in Multicultural Environments
Ebook from IG Library ; Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied...
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| Format: | Llibre |
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Business Expert Press
2014
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| Accés en línia: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38563 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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