Belief Systems, Religion, and Behavioral Economics Marketing in Multicultural Environments

Ebook from IG Library ; Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied...

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Bibliographische Detailangaben
1. Verfasser: Minton, Elizabeth A
Weitere Verfasser: Kahle, Lynn R
Format: Buch
Sprache:Undetermined
Veröffentlicht: Business Expert Press 2014
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Online Zugang:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38563
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