Belief Systems, Religion, and Behavioral Economics Marketing in Multicultural Environments

Ebook from IG Library ; Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Minton, Elizabeth A
Outros Autores: Kahle, Lynn R
Formato: Livro
Idioma:Undetermined
Publicado em: Business Expert Press 2014
Assuntos:
Acesso em linha:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38563
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một