Belief Systems, Religion, and Behavioral Economics Marketing in Multicultural Environments
Ebook from IG Library ; Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Business Expert Press
2014
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38563 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 02112nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_38563 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 658.8102 | ||
| 100 | |a Minton, Elizabeth A | ||
| 245 | 0 | |a Belief Systems, Religion, and Behavioral Economics | |
| 245 | 0 | |b Marketing in Multicultural Environments | |
| 245 | 0 | |c Elizabeth A. Minton, Lynn R. Kahle | |
| 260 | |b Business Expert Press | ||
| 260 | |c 2014 | ||
| 300 | |a 162Pages | ||
| 520 | |a Ebook from IG Library ; Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied. Many do not realize or simply resist the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence economic decision making, which encompasses consumer decision making in business and public policy. This field needs to incorporate religion as an influencer to economic decision making. To be able to manage a business effectively, or carry out public policy decisions, the influence of believe systems and religion must be taken into account. Thus, this book provides one of the first comprehensive investigations into the relation between religion and behavioral economics. It is relevant to current managers, anyone involved in the marketing, MBA students, and also upper-division undergraduate students. Each of these groups will benefit from a clear understanding of religious groups and how religion influences consumer decision making. | ||
| 650 | |a Economics; Kinh tế; Tôn giáo và hành vi kinh tế | ||
| 700 | |a Kahle, Lynn R | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=38563 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||