Từ đam mê nhỏ đến "cát-xê" lớn Influencer marketing trong thời đại số

Cung cấp kiến thức và cái nhìn trực quan về Influencer marketing (tiếp thị dựa trên những người ảnh hưởng) trong thời đại công nghệ 4.0. Đưa ra những phương pháp cũng như cách thức thực hiện Influencer marketing: Xây dựng chiến lược, tối ưu...

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Bibliographic Details
Main Author:	Lê, Đoàn Tú Uyên
Format:	Book
Language:	Undetermined
Published:	H. Thanh niên 2019
Subjects:	Kinh doanh > Tiếp thị trực tuyến > Người ảnh hưởng; Influencer marketing (Tiếp thị dựa trên những người ảnh hưởng)
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=41333
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Summary:	Cung cấp kiến thức và cái nhìn trực quan về Influencer marketing (tiếp thị dựa trên những người ảnh hưởng) trong thời đại công nghệ 4.0. Đưa ra những phương pháp cũng như cách thức thực hiện Influencer marketing: Xây dựng chiến lược, tối ưu hoá nội dung với người ảnh hưởng, nghệ thuật làm bạn cùng người ảnh hưởng, đo lường hiệu quả chiến dịch influencer marketing...; Thư mục: tr. 251
Physical Description:	215tr.

Từ đam mê nhỏ đến "cát-xê" lớn Influencer marketing trong thời đại số

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