Internet marketing and e-commerce

Foundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online wor...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Hanson, Ward A
Weitere Verfasser: Kalyanam, Kirthi
Format: Buch
Sprache:Undetermined
Schlagworte:
Online Zugang:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30241
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