Hoạch định chiến lược marketing kỹ thuật số Phương pháp tiếp cận tích hợp với Marketing trực tuyến

Tên sách tiếng Anh: Digital marketing strategy.; Phân tích và đưa ra 9 chiến lược, phương pháp trong tiếp cận tích hợp với Marketing trực tuyến: Điều chỉnh chiến lược kinh doanh, rào cản và những cân nhắc, lập kế hoạch, trải ngiệm người dùng v...

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Bibliographic Details
Main Author:	Kingsnorth, Simon
Other Authors:	Nguyễn, Thị Lan Hương
Format:	Book
Language:	Undetermined
Published:	H. Bách khoa Hà Nội 2019
Subjects:	Tiếp thị kinh doanh > Chiến lược > Kĩ thuật số
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=41512
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Tên sách tiếng Anh: Digital marketing strategy.; Phân tích và đưa ra 9 chiến lược, phương pháp trong tiếp cận tích hợp với Marketing trực tuyến: Điều chỉnh chiến lược kinh doanh, rào cản và những cân nhắc, lập kế hoạch, trải ngiệm người dùng và sự chuyển đổi, quản lý quan hệ và giữ chân khách hàng, cá nhân hoá thực sự, dịch vụ khách hàng, phân tích và báo cáo, trình bày chiến lược
Physical Description:	XIV, 160tr.

Hoạch định chiến lược marketing kỹ thuật số Phương pháp tiếp cận tích hợp với Marketing trực tuyến

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