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TVCDKTCT101027 |
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20200601153841.000 |
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150211s2015 njua 001 0 eng |
| 980 |
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|a Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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| 024 |
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|a RG_1 #1 eb0 i1
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| 010 |
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|a 2015001922
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| 020 |
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|a 9781119059721 (cloth)
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| 040 |
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|a DLC
|b eng
|c DLC
|e rda
|d DLC
|
| 042 |
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|a pcc
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| 050 |
0 |
0 |
|a HF5415.1265
|b .D457 2015
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| 082 |
0 |
0 |
|a 658.8
|b TH200R
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| 100 |
1 |
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|a Dempster, Craig.
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| 245 |
1 |
4 |
|a The rise of the platform marketer :
|b performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
|c Craig Dempster and John Lee.
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| 260 |
|
1 |
|a Hoboken, New Jersey :
|b John Wiley & Sons, Inc.,
|c 2015
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| 300 |
|
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|a xii, 228 pages :
|b illustrations ;
|c 23 cm
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
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| 650 |
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0 |
|a Customer relations.
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| 650 |
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0 |
|a Internet advertising.
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| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Relationship marketing.
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| 650 |
|
0 |
|a Social media
|x Marketing.
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| 700 |
1 |
|
|a Lee, John,
|d 1974-
|
| 776 |
0 |
8 |
|i Online version :
|a Dempster, Craig.
|t Rise of the platform marketer
|d Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
|z 9781119059998
|w (DLC) 2015006143
|
| 841 |
# |
# |
|b Kho Sách
|j 100051150
|
| 906 |
|
|
|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
|
| 925 |
0 |
|
|a acquire
|b 2 shelf copies
|x policy default (ex.)
|e claim1 2015-08-26
|
| 955 |
|
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|b rm07 2015-02-11
|i rm07 2015-02-11 (telework) holding
|w xl03 2015-02-12
|a xn08 2015-10-30 2 copies rec'd., to CIP ver.
|f rm04 2015-11-20 to CALM
|
