Build for change revolutionizing customer engagement through continuous digital innovation

Is your company prepared for the Gen D future, or is it headingtoward life support? A lot of companies across the globe are goingto die over the next few years, not because of macroeconomicstress, but because there is an emerging generation that isradically changing the rules of customer engagement....

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Glavni avtor: Trefler, Alan
Drugi avtorji: Alan Trefler
Jezik:Undetermined
English
Izdano: Hoboken, New Jersey Wiley 2014
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh