Build for change revolutionizing customer engagement through continuous digital innovation

Is your company prepared for the Gen D future, or is it headingtoward life support? A lot of companies across the globe are goingto die over the next few years, not because of macroeconomicstress, but because there is an emerging generation that isradically changing the rules of customer engagement....

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Bibliographic Details
Main Author: Trefler, Alan
Other Authors: Alan Trefler
Language:Undetermined
English
Published: Hoboken, New Jersey Wiley 2014
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh