The performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments t...

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Bibliographic Details
Main Author: Dempster, Craig
Other Authors: Craig Dempster and John Lee
Language:Undetermined
English
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2015
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh