The performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms

The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments t...

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Библиографические подробности
Главный автор: Dempster, Craig
Другие авторы: Craig Dempster and John Lee
Язык:Undetermined
English
Опубликовано: Hoboken, New Jersey John Wiley & Sons, Inc. 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh