The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
2015
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Table of Contents:
- The age of the customer
- The ad tech ecosystem
- Introducing the platform marketer
- Identity management.