The moment of clarity : using the human sciences to solve your toughest business problems /

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas,...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Madsbjerg, Christian.
Beste egile batzuk: Rasmussen, Mikkel B..
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston, Massachusetts : Harvard Business Review Press, 2014
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng