The moment of clarity : using the human sciences to solve your toughest business problems /

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The moment of clarity : using the human sciences to solve your toughest business problems /

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas,...

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Главный автор:	Madsbjerg, Christian.
Другие авторы:	Rasmussen, Mikkel B..
Формат:	‌
Язык:	English
Опубликовано:	Boston, Massachusetts : Harvard Business Review Press, 2014
Предметы:	Management > Psychological aspects. Social sciences and management. BUSINESS & ECONOMICS / Decision-Making & Problem Solving. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Strategic Planning.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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