The moment of clarity : using the human sciences to solve your toughest business problems /
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas,...
Đã lưu trong:
| 主要作者: | Madsbjerg, Christian. |
|---|---|
| 其他作者: | Rasmussen, Mikkel B.. |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Boston, Massachusetts :
Harvard Business Review Press,
2014
|
| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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