The moment of clarity : using the human sciences to solve your toughest business problems /

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The moment of clarity : using the human sciences to solve your toughest business problems /

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas,...

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Dettagli Bibliografici
Autore principale:	Madsbjerg, Christian.
Altri autori:	Rasmussen, Mikkel B..
Natura:	Libro
Lingua:	English
Pubblicazione:	Boston, Massachusetts : Harvard Business Review Press, 2014
Soggetti:	Management > Psychological aspects. Social sciences and management. BUSINESS & ECONOMICS / Decision-Making & Problem Solving. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Strategic Planning.
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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