Aligning Strategy and Sales: The Choices, Systems, and Behaviours that Drive Effective Selling /
That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your...
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| 格式: | 图书 |
| 语言: | English |
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Boston, Massachusetts :
Harvard Business Review Press,
2014
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