Quản trị Kênh Marketing ( Kênh phân phối ) /

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Quản trị Kênh Marketing ( Kênh phân phối ) /

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Nội dung cuốn sách gồm 9 chương :

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Bibliographic Details
Main Author:	Trương Đình Chiến
Format:	Book
Language:	Vietnamese
Published:	H. : Thống Kê , 2002
Edition:	Tái bản lần thứ 2
Subjects:	Quản trị Marketing
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	Nội dung cuốn sách gồm 9 chương : Chương 1 : Tổng quan về kênh marketing Chương 2 : Các thành viên của kênh Chương 3 : Hành vi và môi trường hoạt động của các kênh marketing Chương 4 : Chiến lược kênh marketing Chương 5 : Thiết kế kênh marketing Chương 6 : Quản lý kênh qua thúc đẩy các thành viên kênh hoạt động Chương 7 :Sử dụng marketing hỗn hợp trong quản lý kênh Chương 8 ; Phân phối hàng hóa hiện vật Chương 9 ; Đánh giá hoạt động của thành viên kênh
Physical Description:	296tr. ; 21cm