Quản trị Kênh Marketing ( Kênh phân phối ) /

Nội dung cuốn sách gồm 9 chương :

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Trương Đình Chiến
Médium:	Kniha
Jazyk:	Vietnamese
Vydáno:	H. : Thống Kê , 2002
Vydání:	Tái bản lần thứ 2
Témata:	Quản trị Marketing
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng


LEADER	01574nam a2200325 a 4500
001	TVCDKTCT11182
003	Thư viện trường Cao đẳng Kỹ thuật Cao Thắng
005	20090824000000
008	090824
980	\	\	\|a Thư viện Trường CĐ Kỹ Thuật Cao Thắng
024			\|a RG_1 #1 eb0 i1
041	0	#	\|a vie
082	#	#	\|a 658.84 / \|b QU105TR-tr
100	1	#	\|a Trương Đình Chiến
245	0	0	\|a Quản trị Kênh Marketing ( Kênh phân phối ) / \|c Trương Đình Chiến
250	#	#	\|a Tái bản lần thứ 2
260	#	#	\|a H. : \|b Thống Kê , \|c 2002
300	#	#	\|a 296tr. ; \|c 21cm
520	#	#	\|a Nội dung cuốn sách gồm 9 chương :
520	#	#	\|a Chương 1 : Tổng quan về kênh marketing
520	#	#	\|a Chương 2 : Các thành viên của kênh
520	#	#	\|a Chương 3 : Hành vi và môi trường hoạt động của các kênh marketing
520	#	#	\|a Chương 4 : Chiến lược kênh marketing
520	#	#	\|a Chương 5 : Thiết kế kênh marketing
520	#	#	\|a Chương 6 : Quản lý kênh qua thúc đẩy các thành viên kênh hoạt động
520	#	#	\|a Chương 7 :Sử dụng marketing hỗn hợp trong quản lý kênh
520	#	#	\|a Chương 8 ; Phân phối hàng hóa hiện vật
520	#	#	\|a Chương 9 ; Đánh giá hoạt động của thành viên kênh
650	#	4	\|a Quản trị
650	#	4	\|a Marketing

Podobné jednotky