Nghiên cứu tiếp thị /

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Nghiên cứu tiếp thị /

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Nội dung cuốn sách gồm 10 chương :

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Bibliographic Details
Main Author:	Trần Xuân Kiêm
Format:	Book
Language:	Vietnamese
Published:	Tp,Hồ Chí Minh : Thống Kê , 1994
Edition:	In lần thứ 1
Subjects:	Nghiên cứu Tiếp thị
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	Nội dung cuốn sách gồm 10 chương : Chương mở đầu : Tổng quan về nghiên cứu tiếp thị Chương 1 : Xác định vần đề tiếp thị Chương 2 : Chuẩn bị kế hoạch và đề cương nghiên cứu Chương 3 : Sử dụng các dữ liệu có sẵn Chương 4 : Lựa chọn phương pháp thu nhập số liệu ban đầu Chương 5 : Chọn mẫu điều tra Chương 6 : Xây dựng bảng câu hỏi Chương 7 : Sử dụng các nhóm chuyên đề Chương 8 : Thử nghiệm Chương 9 : Tóm lược kết quả nghiên cứu
Physical Description:	175tr. ; 23cm