Nghiên cứu tiếp thị /

Nội dung cuốn sách gồm 10 chương :

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Bibliographic Details
Main Author:	Trần Xuân Kiêm
Format:	Book
Language:	Vietnamese
Published:	Tp,Hồ Chí Minh : Thống Kê , 1994
Edition:	In lần thứ 1
Subjects:	Nghiên cứu Tiếp thị
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng


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003	Thư viện trường Cao đẳng Kỹ thuật Cao Thắng
005	20090901000000
008	090901
980	\	\	\|a Thư viện Trường CĐ Kỹ Thuật Cao Thắng
024			\|a RG_1 #1 eb0 i1
041	0	#	\|a vie
082	#	#	\|a 658.83 / \|b NGH305C-tr
100	1	#	\|a Trần Xuân Kiêm
245	0	0	\|a Nghiên cứu tiếp thị / \|c Trần Xuân Kiêm
250	#	#	\|a In lần thứ 1
260	#	#	\|a Tp,Hồ Chí Minh : \|b Thống Kê , \|c 1994
300	#	#	\|a 175tr. ; \|c 23cm
520	#	#	\|a Nội dung cuốn sách gồm 10 chương :
520	#	#	\|a Chương mở đầu : Tổng quan về nghiên cứu tiếp thị
520	#	#	\|a Chương 1 : Xác định vần đề tiếp thị
520	#	#	\|a Chương 2 : Chuẩn bị kế hoạch và đề cương nghiên cứu
520	#	#	\|a Chương 3 : Sử dụng các dữ liệu có sẵn
520	#	#	\|a Chương 4 : Lựa chọn phương pháp thu nhập số liệu ban đầu
520	#	#	\|a Chương 5 : Chọn mẫu điều tra
520	#	#	\|a Chương 6 : Xây dựng bảng câu hỏi
520	#	#	\|a Chương 7 : Sử dụng các nhóm chuyên đề
520	#	#	\|a Chương 8 : Thử nghiệm
520	#	#	\|a Chương 9 : Tóm lược kết quả nghiên cứu
650	#	4	\|a Nghiên cứu
650	#	4	\|a Tiếp thị

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