Nghiên cứu tiếp thị /

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Nội dung cuốn sách gồm 10 chương :

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Bibliographic Details
Main Author:	Trần Xuân Kiêm
Other Authors:	Nguyễn Văn Thi
Format:	Book
Language:	Vietnamese
Published:	Tp,Hồ Chí Minh : Thống Kê , 2001
Edition:	In lần thứ 1
Subjects:	Nghiên cứu Tiếp thị
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Description
Summary:	Nội dung cuốn sách gồm 10 chương : Chương mở đầu : Tổng quan về nghiên cứu tiếp thị Chương 1 : Xác định vần đề tiếp thị Chương 2 : Chuẩn bị kế hoạch và đề cương nghiên cứu Chương 3 : Sử dụng các dữ liệu có sẵn Chương 4 : Phương pháp sử dụng các dữ liệu có sẵn Chương 5: Các phương pháp nghiên cứu định tính Chương 6: Phương pháp thử nghiệm Chương 7: Các phương pháp thu thập số liệu Chương 8: Chọn mẫu nghiên cứu Chương 9: Thiết kế bảng câu hói Chương 10: Xử lý thông tin thu thập được Chương 11: Phân tích đơn biến Chương 12: Phân tích nhị biến Chương 13: Phân tích đa biến
Physical Description:	356tr. ; 24cm