Marketing lý luận và thực hành /

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Marketing lý luận và thực hành /

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Nội dung cuốn sách gồm

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Podrobná bibliografie
Hlavní autor:	Ngô Công Thành
Médium:	Kniha
Jazyk:	Vietnamese
Vydáno:	Tp,Hồ Chí Minh : Trường đại học Kinh tế , 2001
Témata:	Maketting
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Popis
Shrnutí:	Nội dung cuốn sách gồm Chương 1: Marketing và vai trò của nó trong nền kinh tế thị trường Chương 2: Thị trường và ứng dụng marketing Chương 3: Bản chất nhu cầu của người tiêu dùng. Chương 4: Phương pháp luận để nghiên cứu. Nhu cầu của người tiêu dùng. Chương 5: Chiến lược sản phẩm Chương 6: Chiến lược giá cả Chương 7: Chiến lược phân phối Chương 8: Chiến lược khuyến mại trong nền kinh tế thị trường. Chương 9: Tổ chức bộ máy marketing trong thực tiễn.
Fyzický popis:	201tr. ; 20,5cm

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