Tình huống Marketing Việt nam /

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Tình huống Marketing Việt nam /

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Chương 1: Khái quát về Marketing.

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Dettagli Bibliografici
Autore principale:	Nguyễn Xuân Quế
Altri autori:	Bùi Lê Hà, Trần Thị Ngọc Trang
Natura:	Libro
Lingua:	Vietnamese
Pubblicazione:	H. : Nhà xuất bản Lao động - Xã hội , 2004
Soggetti:	Maketting
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Descrizione
Riassunto:	Chương 1: Khái quát về Marketing. Chương 2: Môi trường Marketing Chương 3: Hành vi người tiêu dùng. Chương 4: Xác định thị trường mục tiêu. Chương 5: Nghiên cứu Marketing. Chương 6: Chiến lược sản phẩm Chương 7: Chiến lược định giá. Chương 8: Chiến lược phân phối. Chương 9: Chiến lược chiêu thị. Chương 10: Xây dựng chiến lược Marketing Chương 11: Marketing quốc tế. Chương 12: Marketing dịch vụ.
Descrizione fisica:	392tr. ; 24cm

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