Tình huống Marketing Việt nam /

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Tình huống Marketing Việt nam /

Diğer sürümleri göster (1)

Chương 1: Khái quát về Marketing.

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Detaylı Bibliyografya
Yazar:	Nguyễn Xuân Quế
Diğer Yazarlar:	Bùi Lê Hà, Trần Thị Ngọc Trang
Materyal Türü:	Kitap
Dil:	Vietnamese
Baskı/Yayın Bilgisi:	H. : Nhà xuất bản Lao động - Xã hội , 2004
Konular:	Maketting
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Diğer Bilgiler
Özet:	Chương 1: Khái quát về Marketing. Chương 2: Môi trường Marketing Chương 3: Hành vi người tiêu dùng. Chương 4: Xác định thị trường mục tiêu. Chương 5: Nghiên cứu Marketing. Chương 6: Chiến lược sản phẩm Chương 7: Chiến lược định giá. Chương 8: Chiến lược phân phối. Chương 9: Chiến lược chiêu thị. Chương 10: Xây dựng chiến lược Marketing Chương 11: Marketing quốc tế. Chương 12: Marketing dịch vụ.
Fiziksel Özellikler:	392tr. ; 24cm