Quản trị marketing /

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Quản trị marketing /

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Bibliografski detalji
Glavni autor:	Vũ Thế Phú
Format:	Knjiga
Jezik:	Vietnamese
Izdano:	Tp. HCM : Đại Học Kinh Tế TPHCM , 2006
Izdanje:	In lần thứ 1
Teme:	Kinh tế > Quản trị > Marketing
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Opis
Sažetak:	Nội dung cuốn sách gồm: Chương 1: Khái niệm về quản trị marketing Chương 2: Phân tích các thị trường tiêu thụ và hành vi của người mua Chương 3: Phân tích các cơ hội thị trường Chương 4: Nghiên cứu và lựa chọn thị trường mục tiêu Chương 5: Hoạch định chiến lược tiếp thị Chương 6: Triển khai marketing và kế hoạch tiếp thị hàng năm Chương 7: Quản trị chiến lược sản phẩm Chương 8: Quản trị chiến lược giá Chương 9: Quản trị các kênh tiếp thị và lực lượng bán hàng Chương 10: Quản trị chiến lược chiêu thị cạnh tranh Chương 11: Các chiến lược tiếp thị cạnh tranh Chương 12: Thực hiện các chương trình tiếp thị Chương 13: Kiểm tra tiếp thị
Opis:	406tr. ; 23.5 cm