Quản trị marketing /

QRコード

Quản trị marketing /

他のバージョン（1件）を表示する

Nội dung cuốn sách gồm:

保存先:

書誌詳細
第一著者:	Vũ Thế Phú
フォーマット:	図書
言語:	Vietnamese
出版事項:	Tp. HCM : Đại Học Kinh Tế TPHCM , 2006
版:	In lần thứ 1
主題:	Kinh tế > Quản trị > Marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

その他の書誌記述
要約:	Nội dung cuốn sách gồm: Chương 1: Khái niệm về quản trị marketing Chương 2: Phân tích các thị trường tiêu thụ và hành vi của người mua Chương 3: Phân tích các cơ hội thị trường Chương 4: Nghiên cứu và lựa chọn thị trường mục tiêu Chương 5: Hoạch định chiến lược tiếp thị Chương 6: Triển khai marketing và kế hoạch tiếp thị hàng năm Chương 7: Quản trị chiến lược sản phẩm Chương 8: Quản trị chiến lược giá Chương 9: Quản trị các kênh tiếp thị và lực lượng bán hàng Chương 10: Quản trị chiến lược chiêu thị cạnh tranh Chương 11: Các chiến lược tiếp thị cạnh tranh Chương 12: Thực hiện các chương trình tiếp thị Chương 13: Kiểm tra tiếp thị
物理的記述:	406tr. ; 23.5 cm