Quản trị marketing /

Nội dung cuốn sách gồm:

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Vũ Thế Phú
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	Tp. HCM : Đại Học Kinh Tế TPHCM , 2006
Rhifyn:	In lần thứ 1
Pynciau:	Kinh tế > Quản trị > Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng


LEADER	01867nam a2200373 a 4500
001	TVCDKTCT12162
003	Thư viện trường Cao đẳng Kỹ thuật Cao Thắng
005	20100323000000
008	100323
980	\	\	\|a Thư viện Trường CĐ Kỹ Thuật Cao Thắng
024			\|a RG_1 #1 eb0 i1
041	0	#	\|a vie
082	#	#	\|a 658.8 / \|b Q502TR-v
100	1	#	\|a Vũ Thế Phú
245	0	0	\|a Quản trị marketing / \|c Vũ Thế Phú
246	0	1	\|a Marketing management
250	#	#	\|a In lần thứ 1
260	#	#	\|a Tp. HCM : \|b Đại Học Kinh Tế TPHCM , \|c 2006
300	#	#	\|a 406tr. ; \|c 23.5 cm
520	#	#	\|a Nội dung cuốn sách gồm:
520	#	#	\|a Chương 1: Khái niệm về quản trị marketing
520	#	#	\|a Chương 2: Phân tích các thị trường tiêu thụ và hành vi của người mua
520	#	#	\|a Chương 3: Phân tích các cơ hội thị trường
520	#	#	\|a Chương 4: Nghiên cứu và lựa chọn thị trường mục tiêu
520	#	#	\|a Chương 5: Hoạch định chiến lược tiếp thị
520	#	#	\|a Chương 6: Triển khai marketing và kế hoạch tiếp thị hàng năm
520	#	#	\|a Chương 7: Quản trị chiến lược sản phẩm
520	#	#	\|a Chương 8: Quản trị chiến lược giá
520	#	#	\|a Chương 9: Quản trị các kênh tiếp thị và lực lượng bán hàng
520	#	#	\|a Chương 10: Quản trị chiến lược chiêu thị cạnh tranh
520	#	#	\|a Chương 11: Các chiến lược tiếp thị cạnh tranh
520	#	#	\|a Chương 12: Thực hiện các chương trình tiếp thị
520	#	#	\|a Chương 13: Kiểm tra tiếp thị
650	#	4	\|a Kinh tế--Quản trị--Marketing

Quản trị marketing /

Eitemau Tebyg