Applications in Basic Marketing: Clippings from the Popular Business Press /

This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, an...

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Autore principale:	E. Jerome McCarthy
Altri autori:	D. Perreault William
Natura:	Libro
Lingua:	Vietnamese
Pubblicazione:	American : MC Graw Hill , 2006
Soggetti:	Marketing
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Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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Applications in Basic Marketing: Clippings from the Popular Business Press /

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