Applications in Basic Marketing: Clippings from the Popular Business Press /

This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, an...

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Détails bibliographiques
Auteur principal: E. Jerome McCarthy
Autres auteurs: D. Perreault William
Format: Livre
Langue:Vietnamese
Publié: American : MC Graw Hill , 2006
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng