Applications in Basic Marketing: Clippings from the Popular Business Press /

This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, an...

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Bibliographic Details
Main Author: E. Jerome McCarthy
Other Authors: D. Perreault William
Format: Book
Language:Vietnamese
Published: American : MC Graw Hill , 2006
Subjects:
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Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng