Applications in Basic Marketing: Clippings from the Popular Business Press /

This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, an...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: E. Jerome McCarthy
Údair Eile: D. Perreault William
Formáid: Leabhar
Teanga:Vietnamese
Foilsithe: American : MC Graw Hill , 2006
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Cur Síos
Achoimre:This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, and large well-known aompanies as well as new, small ones. The readings can be used for independent study, as a basics for class assigments, or as a forcus of in-class discussions. Some instructors might wants to assign all of the clippings, but the authors have provided an ample selection so that easy to forcus on a subset wich is especially relevant to specific learning/teaching objectives. A separate set of teaching notes discusses points related to each article. .....
Cur Síos Fisiciúil:214tr. ; 26 cm