Applications in Basic Marketing: Clippings from the Popular Business Press /
This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, an...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
American :
MC Graw Hill ,
2006
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| Tóm tắt: | This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, and large well-known aompanies as well as new, small ones. The readings can be used for independent study, as a basics for class assigments, or as a forcus of in-class discussions. Some instructors might wants to assign all of the clippings, but the authors have provided an ample selection so that easy to forcus on a subset wich is especially relevant to specific learning/teaching objectives. A separate set of teaching notes discusses points related to each article. ..... |
|---|---|
| Mô tả vật lý: | 214tr. ; 26 cm |