Applications in Basic Marketing: Clippings from the Popular Business Press /
This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, an...
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
American :
MC Graw Hill ,
2006
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Summary: | This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, and large well-known aompanies as well as new, small ones. The readings can be used for independent study, as a basics for class assigments, or as a forcus of in-class discussions. Some instructors might wants to assign all of the clippings, but the authors have provided an ample selection so that easy to forcus on a subset wich is especially relevant to specific learning/teaching objectives. A separate set of teaching notes discusses points related to each article. ..... |
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| Physical Description: | 214tr. ; 26 cm |