Applications in Basic Marketing: Clippings from the Popular Business Press /
This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, an...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
American :
MC Graw Hill ,
2006
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| LEADER | 01450nam a2200205 a 4500 | ||
|---|---|---|---|
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| 003 | Thư viện trường Cao đẳng Kỹ thuật Cao Thắng | ||
| 005 | 20101008000000 | ||
| 008 | 101008 | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 041 | 0 | # | |a vie |
| 082 | # | # | |a 658.81 / |b B100S-w |
| 100 | 1 | # | |a E. Jerome McCarthy |
| 245 | 0 | 0 | |a Applications in Basic Marketing: Clippings from the Popular Business Press / |c E. Jerome McCarthy, D. Perreault William |
| 260 | # | # | |a American : |b MC Graw Hill , |c 2006 |
| 300 | # | # | |a 214tr. ; |c 26 cm |
| 520 | # | # | |a This book to provide a flexible and hepful set of teaching and learning materials. They have included clippings (srticles) on a wide variety of topics.The clippings deal with consumer products and business products, goods and services, newe developments in marketing as well as traditional issues, and large well-known aompanies as well as new, small ones. The readings can be used for independent study, as a basics for class assigments, or as a forcus of in-class discussions. Some instructors might wants to assign all of the clippings, but the authors have provided an ample selection so that easy to forcus on a subset wich is especially relevant to specific learning/teaching objectives. A separate set of teaching notes discusses points related to each article. ..... |
| 650 | # | 4 | |a Marketing |
| 700 | 0 | # | |a D. Perreault William |