Essentials of Marketing /

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

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Detaylı Bibliyografya
Yazar: D.Perreault William
Diğer Yazarlar: McCarthy E.Jerome
Materyal Türü: Kitap
Dil:Vietnamese
Baskı/Yayın Bilgisi: American : McGraw -Hill , 2005
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng