Essentials of Marketing /

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

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Bibliographische Detailangaben
1. Verfasser: D.Perreault William
Weitere Verfasser: McCarthy E.Jerome
Format: Buch
Sprache:Vietnamese
Veröffentlicht: American : McGraw -Hill , 2005
Schlagworte:
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng