Essentials of Marketing /

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Essentials of Marketing /

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix...

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書目詳細資料
主要作者:	D.Perreault William
其他作者:	McCarthy E.Jerome
格式:	圖書
語言:	Vietnamese
出版:	American : McGraw -Hill , 2005
主題:	Marketing
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Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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