Marketing /
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its...
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| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
New York :
Mc Graw Hill ,
2008
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Tóm tắt: | Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. . |
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| Mô tả vật lý: | 640tr. ; 27CM |
| số ISBN: | 0073049026 |