Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership /

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful co...

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Bibliographic Details
Main Author:	Jaffe Joseph
Format:	Book
Language:	Vietnamese
Published:	Canada : John Wiley & Sons , 2007
Subjects:	Customer relations Business Communication Projects
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Institutions:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

by Jaffe, Joseph
Published 2007

Institutions: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership /

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