Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership /

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful co...

Celý popis

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Jaffe Joseph
Médium:	Kniha
Jazyk:	Vietnamese
Vydáno:	Canada : John Wiley & Sons , 2007
Témata:	Customer relations Business Communication Projects
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

Autor Jaffe, Joseph
Vydáno 2007

Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership /

Podobné jednotky