Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful co...

全面介紹

Đã lưu trong:
書目詳細資料
主要作者: Jaffe, Joseph
格式: 圖書
語言:Undetermined
出版: Hoboken, N.J. John Wiley & Sons 2007
主題:
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ