Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful co...

詳細記述

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書誌詳細
第一著者: Jaffe, Joseph
フォーマット: 図書
言語:Undetermined
出版事項: Hoboken, N.J. John Wiley & Sons 2007
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