Introduction to Mass Communication: Media Literacy and Culture /
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are...
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| Main Author: | |
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
New York :
MC Graw Hill ,
2010
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| Edition: | Tái bản lần thứ 6 |
| Subjects: | |
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| Institutions: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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