Management Accounting /

"The principles contained in this book are relevant to us on a daily basis as we make decisions that impact the sales and profits of the Butterfinger candy bar franchise. We use the tools to evaluate media spending, to determine the extent to which we customize product offerings for retailers,...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: A. Atkinson Anthony
Tác giả khác: S. Kaplan Robert, A. Mark Young
Định dạng: Sách
Ngôn ngữ:Vietnamese
Được phát hành: American : Pearson Prentice Hall , 2004
Phiên bản:Tái bản lần thứ 4
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Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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245 0 0 |a Management Accounting /  |c A. Atkinson Anthony, S. Kaplan Robert, A. Mark Young 
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300 # # |a 624tr. ;  |c 27 cm 
520 # # |a "The principles contained in this book are relevant to us on a daily basis as we make decisions that impact the sales and profits of the Butterfinger candy bar franchise. We use the tools to evaluate media spending, to determine the extent to which we customize product offerings for retailers, to determine when to increase/decrease number of SKUs in the franchise, to identify significant consumer complaints with the product so as to determine corrective action, etc. This is a must read for anyone interested in growing a business." – Anne Loveland, Associate Marketing Manager, Nestle USA 
520 # # |a "The workplace has changed and so must the workforce. Accountants must now do more than keep the score–they must help make it. The creation and measurement of value is what business is about. The new edition provides the reader with the toolset to take on these new challenges. Filled with practical cases studies and examples, here's the roadmap to finance's new job requirements." – Peter A. Zampino, Director of Research, Consortium for Advanced Manufacturing International (CAM-I) 
520 # # |a "I've used this book ...since 1995. From the outset this text has been revolutionary in its focus on creating value through innovative performance measurement and control. This theme resonates with our students who have taken financial accounting, finance and corporate strategy and understand the importance of securing competitive advantage through distinctive managerial practices." – Shannon Anderson, Rice University 
650 # 4 |a Management accounting 
700 0 # |a S. Kaplan Robert 
700 0 # |a A. Mark Young