Management Accounting /

"The principles contained in this book are relevant to us on a daily basis as we make decisions that impact the sales and profits of the Butterfinger candy bar franchise. We use the tools to evaluate media spending, to determine the extent to which we customize product offerings for retailers,...

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Autor principal: A. Atkinson Anthony
Otros Autores: S. Kaplan Robert, A. Mark Young
Formato: Libro
Lenguaje:Vietnamese
Publicado: American : Pearson Prentice Hall , 2004
Edición:Tái bản lần thứ 4
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