Marketing /
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology,...
Đã lưu trong:
Tác giả chính: | |
---|---|
Tác giả khác: | , |
Định dạng: | Sách |
Ngôn ngữ: | Vietnamese |
Được phát hành: |
American :
McGraw Hill ,
2004
|
Phiên bản: | Tái bản lần thứ 13 |
Những chủ đề: | |
Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
---|
Tóm tắt: | Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page. |
---|---|
Mô tả vật lý: | 691tr. ; 27cm |
số ISBN: | 0-07-255372-3 |