Marketing(Sách Photocopy) /
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology,...
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | Vietnamese |
| 出版: |
American :
McGraw Hill ,
2004
|
| 版: | Tái bản lần thứ 13 |
| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| LEADER | 01435nam a2200241 a 4500 | ||
|---|---|---|---|
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| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| 020 | # | # | |a 0-07-255372-3 |
| 041 | 0 | # | |a vie |
| 082 | # | # | |a 658.8 / |b M100R-m |
| 100 | 1 | # | |a Etzel Michael J |
| 245 | 0 | 0 | |a Marketing(Sách Photocopy) / |c Etzel Michael J, Walker Bruce J, Stanton William J |
| 250 | # | # | |a Tái bản lần thứ 13 |
| 260 | # | # | |a American : |b McGraw Hill , |c 2004 |
| 300 | # | # | |a 691tr. ; |c 27cm |
| 520 | # | # | |a Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page. |
| 650 | # | 4 | |a Marketing |
| 700 | 0 | # | |a Walker Bruce J |
| 700 | 0 | # | |a Stanton William J |