Management Information Systems /

Book Description

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Bibliografski detalji
Glavni autor: OBrien James A.
Daljnji autori: Marakas George
Format: Knjiga
Jezik:Vietnamese
Izdano: American : McGraw Hill , 2006
Izdanje:Tái bản lần thứ 7
Teme:
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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245 0 0 |a Management Information Systems /  |c OBrien James A., Marakas George 
250 # # |a Tái bản lần thứ 7 
260 # # |a American :  |b McGraw Hill ,  |c 2006 
300 # # |a 592tr. ;  |c 27cm 
520 # # |a Book Description 
520 # # |a This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today’s networked enterprises and global markets. The benchmark text for the syllabus organized by technology, this text appraoches the material from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize and enhance the explanation.  
520 # # |a About the Author 
520 # # |a Jim is affiliated with NAU, but no longer actively teaching there 
650 # 4 |a Kinh tế 
650 # 4 |a Kinh tế -- quản lý 
700 0 # |a Marakas George