Strategic Management of Technological Innovation /
Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real...
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| Format: | Livre |
| Langue: | Vietnamese |
| Publié: |
American :
McGraw -Hill ,
2005
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Résumé: | Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway. About the Author Melissa Schilling (New York, NY) is an Associate Professor of Management at the New York University Stern School of Business. |
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| Description matérielle: | 304tr. ; 24cm |
| ISBN: | 0072942983 |