Strategic Management of Technological Innovation /

Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real...

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Hlavní autor: A.Schilling Melissa
Médium: Kniha
Jazyk:Vietnamese
Vydáno: American : McGraw -Hill , 2005
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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245 0 0 |a Strategic Management of Technological Innovation /  |c A.Schilling Melissa 
260 # # |a American :  |b McGraw -Hill ,  |c 2005 
300 # # |a 304tr. ;  |c 24cm 
520 # # |a Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway. 
520 # # |a About the Author 
520 # # |a Melissa Schilling (New York, NY) is an Associate Professor of Management at the New York University Stern School of Business. 
650 # 4 |a Technological innovations- Management 
650 # 4 |a New products - Management 
650 # 4 |a strategic planning