Strategic Management of Technological Innovation /
Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
American :
McGraw -Hill ,
2005
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| LEADER | 01244nam a2200253 a 4500 | ||
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| 100 | 1 | # | |a A.Schilling Melissa |
| 245 | 0 | 0 | |a Strategic Management of Technological Innovation / |c A.Schilling Melissa |
| 260 | # | # | |a American : |b McGraw -Hill , |c 2005 |
| 300 | # | # | |a 304tr. ; |c 24cm |
| 520 | # | # | |a Strategic Management of Technological Innovation follows a step-by-step process to explore how to guide a company from its strategic dynamics through formulation to implementation. Numerous high-profile examples reveal ways in which state-of-the-art strategies have been successfully applied to real companies and products from Sony to Segway. |
| 520 | # | # | |a About the Author |
| 520 | # | # | |a Melissa Schilling (New York, NY) is an Associate Professor of Management at the New York University Stern School of Business. |
| 650 | # | 4 | |a Technological innovations- Management |
| 650 | # | 4 | |a New products - Management |
| 650 | # | 4 | |a strategic planning |