Customer's new voice : extreme relevancy and experience through volunteered customer information /

Customer's new voice gives businesses a hands-on guide for putting into play the opportunities that are possible with the "sharing" of discretionary personal information ground in direct-from-consumer knowledge. Using direct customer knowledge gives business the power to migrate from...

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Bibliographic Details
Main Author: McKean, John, 1956-
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015
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Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng