Customer's new voice extreme relevancy and experience through volunteered customer information

The Customer's New Voice shows businesses how to motivateand transform directly volunteered consumer knowledge intoprofitable insights, enabling a new echelon of marketing relevancy,customer experience, and personalization. With a deep look at theinner workings of how a modern generation of bus...

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Bibliographic Details
Main Author: McKean, John
Other Authors: John McKean
Language:Undetermined
English
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2015
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh