Customer's new voice extreme relevancy and experience through volunteered customer information

The Customer's New Voice shows businesses how to motivateand transform directly volunteered consumer knowledge intoprofitable insights, enabling a new echelon of marketing relevancy,customer experience, and personalization. With a deep look at theinner workings of how a modern generation of bus...

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Bibliografski detalji
Glavni autor: McKean, John
Daljnji autori: John McKean
Jezik:Undetermined
English
Izdano: Hoboken, New Jersey John Wiley & Sons, Inc. 2015
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