Marketing /

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its...

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Detaylı Bibliyografya
Yazar: Grewal Dhruv
Diğer Yazarlar: Levy Michael
Materyal Türü: Kitap
Dil:Vietnamese
Baskı/Yayın Bilgisi: New York : Mc Graw Hill , 2016
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng
Diğer Bilgiler
Özet:Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. .
Fiziksel Özellikler:679tr. ; 27CM
ISBN:0073049026