Marketing

Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their valu...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Grewal, Dhruv
Beste egile batzuk: Dhruv Grewal; Michael Levy
Hizkuntza:Undetermined
English
Argitaratua: New York, NY McGraw-Hill Education 2016
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh