Marketing
Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their valu...
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New York, NY
McGraw-Hill Education
2016
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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