Marketing

Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their valu...

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書目詳細資料
主要作者: Grewal, Dhruv
其他作者: Dhruv Grewal; Michael Levy
語言:Undetermined
English
出版: New York, NY McGraw-Hill Education 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh