Marketing
Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their valu...
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| Language: | Undetermined English |
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New York, NY
McGraw-Hill Education
2016
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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