Marketing

Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their valu...

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Detalhes bibliográficos
Autor principal: Grewal, Dhruv
Outros Autores: Dhruv Grewal; Michael Levy
Idioma:Undetermined
English
Publicado em: New York, NY McGraw-Hill Education 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh