Marketing

Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their valu...

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Bibliografiske detaljer
Hovedforfatter: Grewal, Dhruv
Andre forfattere: Dhruv Grewal; Michael Levy
Sprog:Undetermined
English
Udgivet: New York, NY McGraw-Hill Education 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh