Creating corporate reputations identity, image, and performance
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on mo...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Oxford,New York
Oxford University Press
2001
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01326nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_11197 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0199241635 | ||
| 020 | |a 9780199241637 | ||
| 041 | |a eng | ||
| 082 | |a 659.2 | ||
| 082 | |b G738 | ||
| 100 | |a Dowling, Grahame | ||
| 245 | 0 | |a Creating corporate reputations | |
| 245 | 0 | |b identity, image, and performance | |
| 245 | 0 | |c Grahame Dowling | |
| 260 | |a Oxford,New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 2001 | ||
| 300 | |a 299 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 520 | |a Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change | ||
| 650 | |a Corporate image; Corporations; Brand name products | ||
| 700 | |a Grahame Dowling | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||