Creating corporate reputations identity, image, and performance

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on mo...

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Xehetasun bibliografikoak
Egile nagusia:	Dowling, Grahame
Beste egile batzuk:	Grahame Dowling
Hizkuntza:	Undetermined English
Argitaratua:	Oxford,New York Oxford University Press 2001
Gaiak:	Corporate image; Corporations; Brand name products
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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Creating corporate reputations identity, image, and performance

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