Renewing Unilever Transformation and tradition

Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School takes us inside this corporation, whi...

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Bibliographic Details
Main Author: Jones, Geoffrey
Other Authors: Geoffrey Jones
Language:Undetermined
English
Published: Oxford,New York Oxford University Press 2005
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh