Modern competitive analysis
The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets. Unusually broad in scope, with many examples from large and sm...
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| Γλώσσα: | Undetermined English |
| Έκδοση: |
New York
Oxford University Press
1999
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Περίληψη: | The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow |
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| Φυσική περιγραφή: | x, 434 p. ill. 24 cm |
| Βιβλιογραφία: | Includes bibliographical references (p. 375-409) and index |
| ISBN: | 019511941X 9780195119411 |