Modern competitive analysis
The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets. Unusually broad in scope, with many examples from large and sm...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
New York
Oxford University Press
1999
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01572nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_11433 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 019511941X | ||
| 020 | |a 9780195119411 | ||
| 041 | |a eng | ||
| 082 | |a 338.6048 | ||
| 082 | |b Sh531 | ||
| 100 | |a Oster, Sharon M. | ||
| 245 | 0 | |a Modern competitive analysis | |
| 245 | 0 | |c Sharon M. Oster | |
| 260 | |a New York | ||
| 260 | |b Oxford University Press | ||
| 260 | |c 1999 | ||
| 300 | |a x, 434 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references (p. 375-409) and index | ||
| 520 | |a The third edition of Modern Competitive Analysis includes new material on game theory, added value analysis, and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow | ||
| 650 | |a Competition; Strategic planning | ||
| 700 | |a Sharon M. Oster | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||