Fusion for profit how marketing and finance can work together to create value
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consul...
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| Language: | Undetermined English |
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New York
Oxford University Press
2008
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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