Fusion for profit how marketing and finance can work together to create value

The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consul...

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Detalles Bibliográficos
Autor principal: Jagpal, Sharan
Otros Autores: Sharan Jagpal
Lenguaje:Undetermined
English
Publicado: New York Oxford University Press 2008
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