Fusion for profit how marketing and finance can work together to create value

The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consul...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Jagpal, Sharan
Muut tekijät: Sharan Jagpal
Kieli:Undetermined
English
Julkaistu: New York Oxford University Press 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh