Fusion for profit how marketing and finance can work together to create value

The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consul...

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Bibliographic Details
Main Author: Jagpal, Sharan
Other Authors: Sharan Jagpal
Language:Undetermined
English
Published: New York Oxford University Press 2008
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh