Marketing strategy and uncertainty
Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management,...
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| Jazyk: | Undetermined English |
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New York
Oxford University Press
1999
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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