Marketing strategy and uncertainty

Marketing Strategy and Uncertainty is unique in content, form, and depth of coverage. It has been successfully class-tested in MBA and Executive Education programs at Columbia University, Rutgers University, and the International University of Japan and is ideal for courses in marketing management,...

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Auteur principal: Jagpal, Sharan
Autres auteurs: Sharan Jagpal
Langue:Undetermined
English
Publié: New York Oxford University Press 1999
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh